Job Details

Corporate Leasing & Marketing Specialist

Department: Marketing & Leasing

Employment Type: Full Time

Location: Corporate

Reporting To: Director - Marketing

Description

The Corporate Leasing and Marketing Specialist responsible for various leasing and marketing projects. Scope of duties will vary according to projects, but may include the following: working directly with student housing property staff regarding the on-site leasing functions; facilitating leasing and sales training and development of property staff; developing and distributing property leasing and marketing resources and training material; assisting student housing properties with implementation of marketing mediums; facilitating marketing training for property staff; conducting market research projects; implementation of the strategic marketing plan; provide support to the Leasing and Marketing Department; other projects as assigned. Extensive travel will be required. Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment

Critical Duties:

• Managing and assisting with the leasing at properties that are temporarily short-staffed or in need of staff development.
• Oversight of all tour and leasing activity at properties in struggling markets or that may otherwise be considered in need of leasing assistance.
• Attend, plan and implement marketing strategy at housing fairs, open houses, orientation and other property, university of local marketing events.
• Implement marketing strategy and advise on additional marketing opportunities that may be available.
• Train on-site staff on appropriate marketing mediums and implementation.

Essential Duties (other duties may be assigned):

• Attend and participate in property marketing calls as needed.
• Evaluate and provide feedback for property Community Assistant and leasing staff.
• Implementation of all marketing activity at properties in struggling markets or that may otherwise be considered in need of marketing assistance.

TRAINING

• Work directly with the leasing and marketing department with follow up leasing training in struggling markets.
• Assist in the management of the property staff in conducting leasing and leasing system training for new employees.
• Ensure all new employees complete the leasing training workbooks, view appropriate training videos and submit sign off forms to the leasing department.

ANNUAL MARKETING PLAN

• Strategic review of annual marketing plans.
• Provide feedback and ideas to improve property marketing plans, calendars, and marketing time lines.
• Monitor effectiveness of marketing mediums and provide recommendations while working with property marketing budgets.
• Complete and assist with property market surveys, university profiles and housing cost analysis as needed.
• Implementation of strategic marketing plan elements.

PROPERTY MARKETING

• Establish relationships with on-campus and guerilla marketing partners.
• Implementation of guerilla and on-campus marketing efforts.
• Assist in training on-site staff to foster and continue established on-campus and guerilla marketing partnerships as well as create new ones.
• Implementation of social and online marketing campaigns.
• Implementation of strategic marketing plan elements.
• Evaluate market conditions and competitive properties.
• Tour competitive properties and obtain marketing materials, evaluate the staff and marketing/leasing efforts.
• Provide recommendations on leasing specials as needed.
• Implementation of leasing specials to applicable marketing mediums.
• Assist with planning and implementation of orientation marketing, housing fairs, open houses, or other property events where the staff needs additional corporate assistance.
• Implementation of additional critical and troubled marketing strategy plans.
• Evaluate and provide feedback on Community Assistants and Leasing/Marketing staff.
• Implementation and review of SMS data and reports.
• Review of SMS data in correlation to Salesforece data.
• Identify new marketing and advertising opportunities.
• Evaluate leasing and marketing signage.
• Evaluate and inventory marketing collateral, printed materials and promotional items.
• Review and edit online advertising websites for accuracy and effectiveness.

RENEWAL PROCESS

• Implementation of renewal marketing campaign elements.
• Assist with planning and implementation of renewal marketing events.
• Evaluate renewal marketing signage.

MARKETING EVENTS/PROMOTIONS

• Assist property staff and regional with planning and implementation of any and all marketing or promotional events.
• Provide training and manage the planning process for large-scale marketing events.
• Coordinate with creative team and leasing and marketing directors on promotional orders.
• Work directly with property staff and regional manager with planning and implementation of any and all marketing or promotional events on-site.
• Assist with market surveys and HCAs as needed.

UNIVERSITY RELATIONS

• Maintain ongoing communications with university officials.
• Update corporate office on university relations and communications.
• Communicate with university officials in order to obtain direct mail lists.
• Communicate with university groups and departments (athletic department, international student organizations, transfer office, orientation office, off-campus housing office, etc.) in order to facilitate a marketing relationships and potential master lease opportunities.

American Campus Communities Culture Commitments

• Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
• The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash in the office and around our communities. No matter their position or duration at the organization, everyone picks up trash.
• Serve as an American Campus representative and liaison in all interactions.
• Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.

Skills, Knowledge & Expertise

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies:

• Organizational Skills.
• Technical Capacity.
• Ethical Conduct.
• Attention to Detail.
• Communication Proficiency.

Education/Experience:

• Bachelor degree required; or 4 years' experience in the student/multi-family housing industry; or equivalent combination of education and experience.
• Experience in leasing or sales.
• Demonstrate strong leadership abilities.

Knowledge, Skills and Abilities:

Knowledge of:

• Leasing and sales techniques.

Skill in:

• Computer programs, including but not limited to email, internet, Word processing, spreadsheet, database and property management software.

Ability to:

• Read, analyze and interpret business/financial reports and legal documents.
• Address common inquiries or complaints from residents, prospective tenants, parents, university or community officials, or members of management.
• Write business correspondences and proposals that conform to prescribed style and format of the Company.
• Calculate figures and amounts, such as discounts, interest, commissions, proportions and percentages.
• Apply concepts of basic math and algebra.
• Define and solve problems, collect and analyze data, establish facts, and draw valid conclusions. Deal with several abstract and concrete variables.

Benefits & Perks

• Benefits:
  • Dental
  • Vision
  • 401(k) with Employer Matching
  • Medical & Dependent Care Flexible Spending Accounts (FSA)
  • Life Insurance
  • Sick Leave
  • Paid Time Off
  • Paid Pregnancy & Childbirth Leave
  • Paid Paternity Leave
  • Health Insurance
  • Health Savings Account (HSA) with Employer Matching
  • Short-Term & Long-Term Disability
• Perks:
  • Preferred Membership Pricing at Local & National Companies
  • CoreGiving Volunteer Days
  • Referral Program
  • Charity Matching Program