Job Details

Overview

The Marketing Intern, Employer Acquisition, supports the Careers marketing and sales teams by assisting with lead generation, creating marketing content, and helping coordinate outreach efforts. This role offers hands-on experience in identifying employer prospects,developing marketing materials, and learning how to manage leads and campaigns in Salesforce. The intern will play a key supporting role in helping grow job postings and engagement on our association partners' job boards.

This is a part-time internship, up to 25 hours per week, with daytime availability required. Standard business hours, Monday - Friday.

Responsibilities

Lead Sourcing and Campaign Support

• Assist with researching and identifying employer prospects across key industries.
• Help build and organize lead lists for outreach campaigns.
• Work with the Senior Marketing Manager to ensure sourcing efforts support campaign goals.

Salesforce and Lead Management

• Support the setup and organization of Salesforce outreach campaigns.
• Help review and update lead information to ensure accuracy.
• Assist in tracking engagement and campaign performance.

Content and Collateral Development

• Work with the design team to help create marketing materials such as flyers and PDF kits.
• Assist in drafting simple marketing content, including email copy for employer outreach.
• Help keep employer and job seeker assets organized and up to date.

Cross-Team Collaboration and Support

• Collaborate with sales representatives to understand lead flow and outreach needs.
• Support marketing activities for events such as virtual or in-person career fairs.

Share creative ideas to help improve employer engagement and awareness.

Qualifications

Education and Experience

• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Previous internship or project experience in marketing or communications is a plus but not required.

Skills and Competencies

• Strong research and organizational skills with attention to detail.
• Familiarity with Salesforce or other CRM tools is helpful but not required.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks, stay organized, and meet deadlines.
• Collaborative team member with a proactive and positive attitude.

Work Environment

Internship position, with the option to be remote or hybrid to our Gainesville or Alpharetta Offices.

IND123